Verdellino (BG), July 15, 2024 – The FECS Group proudly announces the launch of its new brand identity, an evolution that reflects the core values of sustainability, tradition, and innovation that have defined the Group since its inception.
A Modern Vision Rooted in Timeless Values.
The new brand identity of FECS Group is the result of a careful process of reflection and renewal, aimed at best representing the company’s philosophy. This rebranding is not just an aesthetic change, but a true journey into the values that have made FECS Group a leader in its sector over the years.
Sustainability: A Concrete Commitment for the Future.
Sustainability is at the heart of FECS Group’s new brand identity. Always attentive to environmental responsibility, the Group has implemented innovative and sustainable practices in every aspect of its operations. The new image aims to clearly communicate this commitment: circularity as a symbol of sustainability and geometry as an expression of rigor are some of the elements that inspired this creative journey.
The final design encapsulates and reflects core values: on one hand, maintaining overall coherence through double parallel curves of the same thickness; on the other hand, conveying the uniqueness of individual companies in the created symbol and the carefully studied different colors of each logo.
Tradition: The Foundation of Our Success.
Tradition is a cornerstone on which FECS Group is built. With over 25 years of experience, the Group has built a solid reputation based on quality, reliability, and expertise. The new brand identity celebrates these deep roots, integrating elements that evoke the history and heritage of the Group.
Innovation: Looking Ahead to Grow.
Innovation is what allows FECS Group to look to the future with confidence. In a constantly evolving world, the Group stands out for its ability to anticipate trends and adopt cutting-edge solutions. The new brand identity is dynamic and modern, designed to best represent the innovative approach.
A Fresh Image for New Opportunities.
The restyling includes a new logo, a refreshed color palette, and a contemporary visual language, all designed to communicate effectively and attractively with our stakeholders. This transformation will enable us to strengthen our market positioning and explore new growth opportunities, while staying true to our core values.
“The launch of the new brand identity marks the beginning of a journey where we are increasingly committed to building a sustainable future, honoring our tradition, and driving continuous innovation. We aspire to be industry champions by delivering high-quality products and services to our stakeholders. Our new logos and Group identity are tangible signs of this ongoing commitment and strategic vision,” said Olivo Foglieni, President of the FECS Group.
The role played by the Bergamo-based Digital Company Valeo.it – www.valeo.it – has been pivotal. They understood and translated the goals, passion, and professionalism of the FECS Group and all its constituent companies into the new brand identity.
The FECS Group eagerly embraces its new visual identity, propelling the Group toward an innovative future while firmly rooted in its heritage. We are poised to tackle tomorrow’s challenges with renewed energy and momentum.
